The Power of Animated Explainer Videos
It goes without saying that one of the most potent and successful marketing strategies for any company is videos. An explainer video is a great option for your video digital marketing needs, whether you’re trying to draw in new clients, educate your current clientele, or merely explain how your goods and services operate.
These are brief, to-the-point productions that help build your company’s identity and are highly effective at turning prospects into clients. Below are some solid reasons to start using animated videos right away if you’re considering including them in your toolkit of marketing collateral.
Showcase Your Personality
The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any, contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection. Just browse through companies that are offering explainer video services in the USA and choose the one that matches your brand’s requirements. Furthermore, you can watch other videos they have created to get a better idea of their work.
People Actually Prefer Watching Videos
Watching videos is the most popular online activity among consumers and professionals—both groups. This is undoubtedly advantageous to your company since it gives you the chance to establish a more meaningful connection with both clients and potential clients through your explainer film.
This is where a professional script is golden. Your explainer video should hit some emotional points for viewers (humor, etc), as well as show why you’re the best option for them. According to some stats visitors spend 100% more of their time on pages that contain videos (Marketingsherpa). 59% of senior executives prefer videos over text (Brainshark). According to Media Post, 90% of consumers watch online videos and the stats of eMarketer claim that videos account for 52% of all mobile traffic.
Brand building
A custom animated explainer video gives you the opportunity to promote your brand in a new and profitable fashion. The use of animated characters and colors linked to your brand and target audience helps you to create a true personal brand by getting your potential customers emotionally closer to it. This revs up your sales process and eventually turns your customers into faithful brand ambassadors!
Perfect Pitch Every Time
There’s nothing worse than not knowing how to tell people what you do in a way that they get it immediately. An explainer video helps you give your perfect pitch all over the world at any time of the day. You don’t even have to be there! If you choose the right explainer video partner, you may just end up with your perfect company story that you can use in pitches, on your website, email marketing, and more.
Increased Interest
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Rank Better in Google Search
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google searches, which means less exposure. This also scares away customers who want to quickly understand a product and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
Increase Web Traffic
The phrase “going viral” has existed since the early days of YouTube. A video that appears out of nowhere and receives a lot of views quickly is considered viral. While there aren’t any tried and tested methods or certain rules for “going viral,” several products as well as people have become well-known as a result of viral videos.
No matter what business industry you work in, videos are one of the smartest and attention-grabbing investments you can make. So, what are you waiting for? Sit down, start brainstorming, and imagine how your message can become truly animated! Or you can avail of any video animation services in the USA and get in touch with an explainer video animation company so they can create remarkable and exclusive videos for you and your business.
